We study how people in different industries organically adopt AI, then build the vertical tools that match their real behaviour.
Travellers describe moods to ChatGPT, not keywords. Brokers draft relationship touchpoints, not just reports. How people actually use AI reveals where the commercial opportunities are.
A boutique hotelier uses AI differently from a yacht broker. The queries, workflows, and trust signals are distinct. Horizontal tools miss this entirely.
Most AI products are built for everyone and optimised for no one. We research industry-specific behaviour patterns, then build the tools that match how people already work.
Travellers ask ChatGPT for boutique hotel recommendations. Couples ask Perplexity for wedding photographers. AI curates 3-5 options from thousands. FindingFin makes sure independent businesses appear in those answers.
Ship brokers, yacht brokers, and luxury asset dealers manage long-cycle, relationship-heavy deals across fragmented channels. Meridian studies how brokers are organically using AI to maintain relationships and surfaces the tools they actually need.
We study how people in specific industries are organically adopting AI. Not surveys or predictions. Real behaviour, real workflows, real queries.
Behavioural hypotheses become experiments. We run controlled interventions with real businesses and measure what actually changes.
Validated patterns become products. We build vertical tools shaped to how people in each industry already use AI, not how we think they should.