FindingFin

Rise above
the noise

AI assistants are reshaping how people discover places. When a traveller asks ChatGPT for a boutique hotel or a couple asks Perplexity for a wedding photographer, the AI curates a shortlist from thousands. If you are not in the answer, you do not exist.

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AI Visibility Platform

AI favours platforms.
Independents are invisible.

AI recommendation engines draw from OTA listings, aggregator databases, and chain hotel structured data. The boutique hotel with extraordinary design, the photographer with an editorial eye, the chef with a unique philosophy - they are systematically under-represented in AI answers, regardless of their actual quality.

55%
of AI hotel citations go to OTAs
72%
of recommendations are chain hotels
75%
of AI answers from third-party, not you
25%
overlap between ChatGPT & Perplexity results

AI Visibility Audit

We test how your business appears across ChatGPT, Perplexity, Gemini, and Google AI Overviews. Not just whether you are mentioned - but how you are described, positioned, and recommended.

Structured Data Optimisation

We implement the schema markup, entity definitions, and semantic signals that help AI systems understand what makes your business distinctive - not just that you exist.

Citation & Narrative Building

We build the network of mentions, reviews, and editorial content that AI models rely on to form recommendations. Your story, told consistently across the surfaces that matter.

Ongoing Monitoring

AI recommendations change as models update. We track your visibility continuously across engines, alerting you to shifts and optimising your presence over time.

These are the questions your guests are asking AI.

Most independent businesses do not appear in the answers. FindingFin changes that.

romantic boutique hotel london anniversarybest area to stay london first time boutiquedesign hotel shoreditch with rooftopquiet luxury hotel covent gardenweekend london theatre boutique hotelwedding photographer documentary style portlandtasting menu restaurant vegetarian san franciscofarm venue outside catering bostonsmall-group walking tour historian ledboutique hotel spa couples weekendpet-friendly boutique hotel central londonchef-driven restaurant local foraging

Boutique Hotels

OTAs take 15-25% commission. AI can route guests directly.

Wedding Vendors

The Knot charges $500-5,000/mo. AI discovery is commission-free.

Fine Dining

A one-star Yelp increase = 5-9% revenue lift for independents.

Tour Operators

Viator/GetYourGuide take 20-30%. Niche operators deserve better.

Wellness & Spas

High-consideration purchases where AI recommendations carry weight.

Is AI recommending your business?

We will show you exactly how you appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews - and what to do about it.